If you are opening a hair salon or you are looking to improve the image of your existing business then you will definitely be needing a professional looking custom logo design. In this article we look at the importance of logo design in the hair stylist and hairdressing field. We examine common elements of hair salon logos to give you some ideas and we advise you on how to work with a designer to get the best possible logo to represent your salon. The Importance of Logos for Hair Salons Hairdressing is a fairly creative career and to excel in this profession you really need to have at least some artistic talent. A hair stylist's eye for detail, creative edge and originality can all be expressed in a logo design. The right business logo can create a great impression with prospective customers and let them feel that their hair will be safe in the hands of your team. Your logo will also help to give your brand a unique flavor that will allow you to stand out from the competition. Define your Market Before you order a custom logo design for your salon you will have to fill in a briefing form so that the designer will have an idea of what your business is all about. It is crucial that you give them as much information as you can about the kind of salon that you are opening and the kind of clientele that you expect to attract. If you are opening in an urban area that is surrounded by cafes and boutiques then your requirements may be very different from a salon in an urban shopping mall. Let your designer know about your surroundings, the space where you will be setting up and the style or theme of interior decorating that you will be doing. Write down a list of descriptive words that will give your designer an idea of the kind of impression that you want to have on people via your logo. You might use words like sophisticated, stylish, elegant, fashionable or welcoming to describe that kind of image that you want to have. A good designer will then be able to create a design that sums up what your business is all about. He or she will also create a design that projects an image that will appeal to your target market. Originality Rules Look at other hair salon logos for ideas and refer your designer to your favorites or to designs that you specifically don't like. A good designer will be able to pick up on the elements that work well in logos and should be able to create something totally unique by using other logos as inspiration. Originality is important though as you don't want to infringe on the trademarks of other businesses. You also don't want to be confused with any of your local competitors. It wouldn't hurt to let your logo designer know who your local competitors are and to stress the fact that you don't want a design even remotely similar to what they have. Popular Images for Hair Stylist Logos One approach to logo design is to incorporate an image that people associate with hairdressing. The most common images here are either a pair of scissors or the shape of a woman's face and hair style. While a great designer could pull this off and make it work, these images can look a little tacky and cliched. Think carefully before deciding that this is what you want. A better approach could be to go for a symbol or a more abstract image. You could even go with an image that is totally unrelated if you think it is something that would appeal to your target market, look particularly memorable or suit your location. If your salon bears your name as the owner then you might enhance this kind of personal branding with an image that defines your personality, lifestyle or approach to your work.
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