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The connection between the logo and that the brand is critical, especially when it comes to consumer-facing brands that need to portray a very specific message, image and ultimately an experience that will become what someone thinks and experiences immediately when they see it. Not to mention that the logo is what you build your marketing and brand strategy around. How can just an instant personal choice be exactly what fits your brand strategy if you haven’t defined who your target customers are? what their motivations are? the competitive landscape and the connection you want your brand to make to the customer experience?
You need to build a brand identity around an approach that reflects your position in the market and where you want your company and brand to be in five years. This process needs to be well thought out, and really spends time looking at the visual brand landscape. You don’t always have to spend a fortune but you do need to define your approach in light of your goals and your marketing strategy.
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| Buy Logos |
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| Buy Logos |
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| Buy Logos |
